Digital Nudging in E-Commerce

Consider these questions in your small group, and be prepared to share them with the entire class. Use what you learned in your homework assignment.

  1. From the point of view of a business, what is the purpose of digital nudging -– what are they trying to achieve? Give examples.

  1. Is this purpose (or purposes) inherently unethical? Why or why not?

  1. What makes the digital nudging examples shown unethical? Use one of the ethical frameworks from the assignment (virtue ethics, deontology, utilitarianism) to support your conclusion.

  1. Some folks have argued one way to make digital nudging ethical is to make it user-centered. ( ). Suggest ways that a company might increase their revenue through E-Commerce in a manner that removes these unethical aspects.